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Six Must-Sees at DesignMarch 2021

GRAY’s top picks for things to see and do at Iceland’s 13th annual DesignMarch.


By Rachel Gallaher


While we aren’t able to attend this year’s DesignMarch in Reykjavík, Iceland—one of the first design fairs to resume an in-person festival since the pandemic—we have been combing through the program to make a list of all of the exhibitions and events we’d make sure to see if we were. From fashion to architecture to product design, the schedule of events for DesignMarch 2021 is varied and covers all disciplines in the industry. Even though the larger international creative community mostly won’t be part of the turnout, it’s no secret that Icelanders show up for design, and any return to “normal” feels like a hopeful step forward.


DesignMarch runs May 19-23. Follow along on Instagram @designmarch.


Blonde woman in Pink Sweater Sewing.

Jumper with everything for everybody, harvest time

Catch the end of this fashion-focused exhibition (which runs through May 29) at the Museum of Design and Applied Art. Jumper with everything for everybody, harvest time, a residency by Ýr Jóhannsdóttir, a textile designer and artist who works under the name Ýrúrarí, is the continuation of a project the designer started last year with The Red Cross in Iceland called Jumper with everything. The title is a reference to one of Iceland’s most famous take-out orders: the hot dog with everything. For this project, Jóhannsdóttir works with sweaters that have deemed not wearable or fit for sale, of which there are always a large pile of at the Red Cross. She hopes that this exhibition gets people to rethink the way they look at clothes , especially those are that are classified as ruined or unsavable.


During DesignMarch, visitors can take part in creative mending workshops from Friday to Sunday from 12pm to 6pm. Learn more here.



Silhouette of man in khaki pants against black background with sunrise.

Follow Us

Get a sneak peek at the future of Icelandic design at Follow Us, an exhibition curated by Sara Jónsdóttir, the executive director of DesignMarch. Happening at the Gerðarsafn-Kópavogur Art Museum and featuring eight new and emerging designers and hitting on disciples including fashion, graphic design, information design, and product design, the show delves into new frontiers of design and the challenges of working in the contemporary context. From sustainability and society’s interaction with (and use of) man-made ecosystems to the utilization of animal products and the future of the fashion industry, the subjects tackled in Follow Us bring viewers face to face with the decisions they make in their everyday lives, and how that has the potential to effect greater systems.


Follow Us opens May 20th and run through the 23rd. Hours, info, and a full list of designers here.



Portraits of Icelandic designers against a yellow background.

FÓLK 2021: Circular Design