The Italian design brand takes over the second floor of Herman Miller’s New York store.
By Annette Maxon with Claire Butwinick
“To innovate and evolve” is not just the guiding mantra of American furniture company Herman Miller—it’s an ingrained practice. Since 1905, the Michigan-based entity has expanded the possibilities of seating with pieces such as the reclining Eames lounge chair and ottoman, Bill Stumpf and Don Chadwick’s Aeron chair, and George Nelson’s dot-filled Marshmallow sofa.
In October, the brand continues to push the boundaries of design with a pop-up shop that features a selection of pieces from Italian furniture manufacturer Magis, which Herman Miller has distributed exclusively in North America for the past eight years. Taking over the second floor of Herman Miller’s New York flagship store through the end of 2019, the Magis Pop-In includes a series of interactive vignettes designed by Swedish firm Note Design Studio that give customers a sense of how they can combine the company’s tables, chairs, and floor lamps in their own workspaces. British designer Jasper Morrison’s minimalist neoclassical-inspired Plato chair, which launched at Salone del Mobile this past April, along with French designer Inga Sempé’s tufted Volentieri rugs, will be on display alongside other objects.
“Magis and Herman Miller want to express the breadth of Magis’s portfolio in a meaningful way,” says Herman Miller’s marketing director, Jenelle Kelsch. “The relationship between the two powerhouses is epitomized by their shared devotion to innovation and craftsmanship.” Magis’s CEO, Alberto Perazza, agrees: “Among the values [we share] is a commitment to creating responsible design and a strong belief in design authorship.” Seeing both in Note Design Studio’s environment will be a surefire treat.