Meyer Wells Gray Ads5.jpg

Calm and Connection Are Themes at Note Design Studio’s Grow Hotel

This refuge on the road combines vibrant social spaces with dreamy private rooms.

By Annie Dahl with Claire Butwinick

Photographed by Jonas Lindstrom, Staffan Sundström

Last fall, Stockholm welcomed a new business traveler’s respite, Grow Hotel.

Defined by an open-concept lobby that seamlessly segues into a restaurant, bar, and lounge, its main level offers a relaxed atmosphere in which guests connect over meals or cocktails. Designed by 2019 GRAY Awards judge Johannes Carlström of Note Design Studio, Grow employs monochromatic color schemes that correspond with the function of each space—the entrance floor is washed in vivid earthen hues and includes a raw terracotta partition, while the hotel’s 176 rooms feature ceilings in a calming deep blue.

“The overall idea when designing the space was to create a warm and vibrant entrance floor for social interactions,” says Carlström, “and tranquil, almost serene aesthetics in the rooms for a good night’s sleep and recovery.”

#GrowHotel #hospitalitydesign #NoteDesignStudio

© 2020 GRAY Media, LLC. ALL RIGHTS RESERVED | Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (updated 6/1/2018) and Privacy Policy and Cookie Statement (updated 6/1/2018). Your California Privacy Rights. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of GRAY Media, LLC.

GRAY Media, LLC is based in Seattle, Washington, United States.

GRAY magazine design and culture