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Bringing the Outdoors(man) in

From jagged, forested shorelines to the dense urban jungle, the Pacific Northwest is home to an exceptional range of environments. 

By Jocelyn Beausire with GRAY Editors

Division Road, opened last year in Seattle’s Pioneer Square, offers a selection of refined-yet-rustic heritage-inspired menswear for each of them.

Owner Jason Pecarich calls the space, “a post-modern industrial haberdashery for a man who wants to shop without a stopwatch,” and encourages a kind of camaraderie and conversation in the store that hearkens back to the days of cigar clubs and barbershops.

Much of Pecarich’s approach to Division Road is built on his past as an architect running a design/build firm with his wife. With the opening of Division Road, lessons from building—the importance of quality materials and construction details—were applied to the interior design as well as the choice of products. “I look at an outfit like a building. There has to be the foundation, a balance of structure and freedom, corresponding elements for cohesion, and subtle accents,” Pecarich says. “Much of the same process of designing an interior or building applies to a product; you must have an equilibrium with goals, constraints, and materials, to really achieve something special.”

Division Road aims for that equilibrium to appeal to rugged outdoorsmen and luxury-loving city dwellers alike. The shop features a variety of crafted and curated apparel, footwear, and accessories, including exclusive products from top regional manufacturers as a part of its NW Pack Capsule Collection. The collection, inspired by an outdoorsman’s journey across the rugged landscapes of the PNW, incorporates the emblematic Oregon Pendleton Woolen Mills fabrics on apparel by Crescent Down WorksDehen 1920Ebbets Field Flannels and Tanner Goods.

Footwear holds a special place in the store, as well as in the heart of the owner, who notes that it is often an underappreciated aspect of the menswear shopping experience. “Many boutiques add footwear as an afterthought to apparel,” explains Pecarich. Taking center stage on a custom-designed display by Seattle-based Rydawell WWoodworks are Viberg boots, (the cult-favorites from Victoria Island), Tricker’s, and Wescos. No dusty boxes here, the wood display installation handsomely warms the store’s interior.

The store’s interior is a masterful mix of weathered materiality with sleek and industrial details. Eclectic rugs add a grandfather’s cabin feel to concrete floors, and sumptuous dark leather sofas let road-weary shoppers relax. Bent steel and hewn-lumber garment fixtures by Plank & Grain hold hearty moleskin, waxed cotton, and denim with ease, and lend utilitarian appeal to the lofty space. The Pecariches drew up the designs for the interior and facilitated the build-out, constructing a flexible space inspired by the products. “It’s a tough balance to tie modern aesthetics to heritage, but when it’s done well I think it resonates with a wide audience,” says Jason.


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