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International Designers Embrace Pastels for HAY’s Latest Spring Accessories Collection

The Danish design brand’s latest collection features collaborative pieces with Maharam, Leon Ransmeier, and George Sowden.

By Claire Butwinick

Images courtesy HAY

For nearly two decades, Danish design brand HAY has transformed everything from pale yellow toothbrushes to pink borosilicate glass mugs into cool, display-worthy design objects without compromising their original function.

Often crafted in tandem with world-renowned designers such as Inga Sempé, Ana Kraš, and George Nelson, HAY’s collections continually push the envelope of home decor as each designer lends their perspective to the brand’s signature pastel oeuvre. Earlier this month, HAY launched its spring 2020 accessories collection, including durable dopp kits, multileveled dish racks, and stylish travel cups by international practitioners and firms, all washed in soft and saturated hues.

“At HAY, each object has its own set of colors in an effort to complement how the objects exist and live harmoniously together,” says HAY’s communications director Ali Moran in an email to GRAY. “[Cofounder and Creative Director] Mette Hay’s color process is intuitive and often inspired by themes she encounters in her day-to-day life.” Keep reading to discover GRAY’s favorite design collaborations in HAY’s new collection.

Hue collection with Maharam 

This spring, HAY joined forces with Danish textile brand Maharam to create a series of minimalist, yet heavy-duty accessories for work and home, including laptop cases, makeup bags and more. Wrapped in Maharam’s wool-like Mode fabric, which is made from 80 percent post-consumer recycled polyester manufactured from fabric waste, the collection is designed to withstand whatever life throws at (or in) it.

Shortwave dish rack

Known for designing unconventional office seating, architectural tables, and minimalist glassware, New York industrial office designer Leon Ransmeier of Ransmeier Inc. regularly blurs the lines between functionality and beauty. And unsurprisingly, his new Shortwave dish rack with HAY is no different. Aimed to be a stylish solution to compact living and working spaces, the Shortwave dish rack is a multilevel dish dryer with a stainless steel tray and rippled wires, which dry a variety of dishware and look good doing it.

Sowden travel cup

Following the success of the aesthetically pleasing George Sowden water bottles, tins, tea pots, and salt and pepper grinders (all named after the British product designer who imagined them), HAY’s spring 2020 accessories line presents the Sowden travel cup. Made with a stainless steel interior, the cup keeps drinks hot for up to 12 hours and cold for up to 24 hours. And available in two sizes and three colorways, including muted gray with a burgundy cap, and pastels blues and pinks paired with jewel-toned reds and greens, the Sowden travel cup seamlessly incorporates form with function. “George has designed hundreds of objects over the years to improve the functions of everyday life, which resonates with HAY’s ethos,” says HAY.


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