HOW IT WORKS. RULES. PROPERTY OWNERS. WHAT YOU NEED TO KNOW.
How it works.
Submit your project for review here.
As part of the application, you’ll be asked for:
Property owner release
Professional photos w/usage authorization
Your firm name, url, social media handles
List of resources for the project
If your project is selected:
This is an all-hands-on-deck event. You and/or members of your team must be onsite the entire day to greet tourgoers and talk about your project. And you'll want to be there! Tickets are not free—people who have a vested interest, love, and appreciation for interior design attend our tours, which include many who are looking for an interior designer to hire.
You will open and close the property.
You may be invited to speak on a panel later that evening or on Sunday. Or selected for a spot interview for social media. Let us know if you’re interested!
You may be selected for an editorial Q&A to be featured in GRAY magazine's online edition and promoted in GRAY's enewsletter and social media channels.
Your project will be promoted on the tour page on graymag.com with a hyperlink to your website.
What do property owners get out of it?
Tickets to this tour and any future Interior Design Tour Series and Modern Home Tours!
Show of pride and support: The opportunity to cheer on their favorite designer by opening up their property as a live portfolio piece!
Business exposure: If it’s a commercial space, they are introduced to potential new customers, and will benefit from all the promotion the tour provides. *Note the focus of commercial spaces is on their interior design merit and not the products or services offered by the commercial entity. In some cases, we may ask the entity to sponsor the tour or to offer an amenity to tourgoers to be included.
Assurances: Homeowners will remain anonymous unless otherwise requested. Their addresses will not be made available to the general public.
Rules: These rules for tourgoers apply to all tour locations unless otherwise stated onsite:
No shoes (we provide booties)
No photography
No restroom access
No access to areas marked off-limits
No children under 10 years old
Gatekeeper: We’ll place a docent at the door to ensure only ticketholders are allowed access. They will ensure that shoes are removed before entering, remind them of the rules, and manage traffic flow.
Insurance: We’ll list their property on our liability insurance policy for the day.
What you need to know.
Each tour is one day only (Saturday), from 10 a.m. to 4 p.m. No entries after 3:45 p.m. There may be tangential events (eg. panel discussion, interviews, etc.) that evening or on Sunday.
Residential or commercial projects of any type are eligible. Multiple properties by the same designer may be submitted.
Residential project submissions are free — we know you’ll have costs associated with cleaning, prep, and staffing, and we want to make this as achievable for you as possible.
Homes for sale require a sponsor fee. Write to us here.
Commercial spaces may require a sponsor fee. The focus of commercial spaces is on their interior design merit and not the products or services offered by the commercial entity. In some cases, we may ask the entity to sponsor the tour or to offer an amenity to tourgoers to be included. If you're unsure, please go ahead and submit the space and we will discuss it on a case-by-case basis.
We select projects based on interior design merit, style diversity, and proximity to other locations on the tour. They do not have to be new but should be show-ready. Projects must be fully completed within one month of the event date.
The submission deadline is rolling. All submissions will be reviewed as they arrive and will be accepted, declined, or wait-listed based on info and images provided. For this reason, SUBMIT ASAP!
Include a list of resources with your submission.
Professional photographs of the project are required. Strong photography attracts more tourgoers and we want you to have a great turnout.
By submitting photographs or other images, you confirm that you are authorized to extend print and digital usage rights to GRAY, MA+DS, and other press for promotional and editorial purposes related to the tours, and that you are responsible for any associated fees.
MA+DS and GRAY will handle the organization, logistics, marketing, and press outreach for the tour and corresponding events.
We ask all participants to help promote via social media, website, enewsletters.
You will be the point of contact for the property owner.
You are responsible for opening and closing the property.
You and/or members of your team are required to be onsite the entire day to greet tourgoers and talk about the project.
We’ll place a docent at the door to handle ticketing, shoe removal, remind people of the rules, and manage traffic flow.
Our general rules are as stated above.
The tours are fully insured as multi-location events for the day. Insurance certificates will be provided before the event.
Only verified ticketholders receive residential addresses. Addresses are not published on our site or publicly displayed, nor are homeowner names (unless otherwise requested).
To be fair and equitable to our partners who make this event possible, only featured designers and sponsors coordinated through GRAY or MA+DS may have brand presence, marketing collateral, totebags, or other swag onsite at tour locations.
Interested in sponsoring?