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Ikea Goes After Street Style With Its EFTERTRADA Collection

Ikea dives into apparel and accessories with its first-ever collection of T-shirts, hoodies, towels, and more—all with nods to the simplicity found in its home furnishings.

By Lauren Mang

Pieces from Ikea's first-ever apparel and accessories line, launched earlier this year. Image courtesy of Ikea.

If you’ve ever thought about wearing your love for Ikea’s bestselling Billy bookcase on your sleeve, now is your chance. Launched this past summer initially in the Scandinavian houseware chain’s Harajuku, Japan, store, the Efterträda collection is the retailer’s inaugural apparel and accessories line with its official logo, featuring a T-shirt, hoodie, bath towels, tote bag, water bottles, and an umbrella. The line—Efterträda is Swedish for “successor”—is a collaboration between Ikea of Sweden and Ikea Japan, and was inspired by the people of Tokyo. Mirroring the simple, everyday aesthetic of Ikea furniture, the pieces sport a real Ikea logo (according to the retailer, it’s common in the Japanese city to spot fake versions of its logo on apparel), as well as a clever replica of the barcode for the brand’s beloved Billy bookcase. The Efterträda line is a permanent collection and can be found at all 10 Ikea Japan stores and online, however, the company currently isn’t shipping the collection outside of Japan. One big positive: no assembly required.

The line features T-shirts, hoodies, and accessories such as umbrellas and towels. Image courtesy of Ikea.


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