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Dior and Technogym Release Design-Forward Collection

The line of chic home-fitness products is available now.

By Rachel Gallaher

As published in GRAY magazine No. 62

A Technogym popup in a Dior store. A treadmill and weight bench sit in the middle of the room.

Fashion house Dior has partnered with fitness equipment company Technogym on a limited-edition set of home-workout equipment. The collection is available exclusively in select Dior stores worldwide, including Dior’s Fifth Avenue store in New York (above).

Looking to get on track with those New Year’s fitness goals? A newly released collaboration between Technogym and Dior motivates with its combination of performance and style. Available exclusively in select Dior stores worldwide, the limited-edition collection of home-fitness products includes a treadmill, a multi- functional bench (with a set of dumbbells and elastic bands), and a wellness ball, each featuring a navy-blue Christian Dior label on a white background highlighted by five horizontal stripes in contrasting colors. Notes Nerio Alessandri, founder of Technogym: “Created to inspire wellness [among] new generations, this [collaboration] is an opportunity for our consumers to invite luxury, heritage, and style into their homes for an irresistible fitness experience.”


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