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Polaroid Teams Up with Fendi for a Fun Summertime Collaboration.

A Polaroid camera against a white background. The camera is printed in rainbow Fendi F logos.

The Polaroid camera has never looked so chic. Capturing the fun, retro vibes of Italian fashion house Fendi’s Summer 2021 capsule collection, a newly released Vintage Polaroid OneStep Close-Up 600 updates the instant camera with a new all-over multicolored FF Vertigo logo. The pattern—a bright, wavy update on Fendi’s classic double Fs—is a collaboration between the label and New York–based visual artist Sarah Coleman. Coleman is known for blurring the lines between art and luxury fashion, and has employed materials including leather from vintage bags and iconic Louis Vuitton luggage. The Polaroid OneStep Close-Up 600 camera, which was first released in 1992, uses high-speed Polaroid 600 film, which requires less light and has the ability to focus at short distances. In other words, get ready for your close-up.

Written by Rachel Gallaher

Image courtesy of Fendi

As seen in issue 58


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