+ A: arianpour
AN EMERALD CITY DESIGN LEGACY GETS MORE THAN A FACELIFT—THE NEW AND IMPROVED SEATTLE DESIGN CENTER LOOKS AHEAD.
Seattle Design Center opened its doors in 1973 to serve the region’s growing interest in and appreciation for quality design. Nearly 45 years later, SDC is an unrivaled resource for the Pacific Northwest design community. With twenty to-the-trade showrooms showcasing more than 500 manufacturers and a broad range of aesthetic styles, the legacy and expertise contained within is unparalleled in the region. SDC director of operations Brenda Arianpour discusses the 156,000-square-foot marketplace’s evolution and what’s next for the Northwest’s biggest design center.
Seattle Design Center has carved out a reputation as not just a retail destination, but a hub for the PNW design community. Tell us more.
SDC’s mission is to be the nucleus of design in the Pacific Northwest—a place where designers and visitors go to cultivate new ideas and draw inspiration. Designers have access to all the trade events we host—32 in the past year alone—to learn about the latest trends, collections, and best business practices from industry leaders such as Leatrice Eiseman, Jack Lenor Larsen, and Barclay Butera. SDC is not just a place to shop, but also a space for growth and education.
Why should interior designers choose SDC?
SDC is ideal for those who are passionate about quality—those who care not just about the façade of the piece, but intricate details like how it was crafted and where it was produced. We have fabrics, furniture and accessories that you cannot find in a retail store, and it’s all here at your fingertips.
Tell us about SDC’s 2016 renovation.
When Greenbridge Investment Partners purchased SDC in 2014, they embarked on an $8 million transformation to make the building more elegant and modern, from creating a new exterior, entrance, and lobby to adding Italian porcelain floors, a floating staircase, and a glass elevator. At the same time, we’ve added more design events and forums, including Trade Talks, CEUs, our Sample Sale, first annual Market Day, a Student Career Day, and more—many of them open to the public.
What’s next for SDC?
We’re welcoming two new showrooms this year—the German Kitchen Center, which opened in February, and Sierra
Pacific Windows, opening later this spring. SDC also continues to support interior designers by educating the public about the value of their work. Earlier this year, we helped launch Decorative Furnishing Association’s “Do it For” campaign, which promotes working with expert interior designers and connects homeowners to the industry. Working with an interior designer is the best way to ensure that your vision for your space is brought to life.
the 2017 gray awards video!
Videography by Sound Originals